Branded Custom Loyalty Tokens
PerkProof's Growth plan lets you launch your own branded loyalty token — a custom digital currency that carries your business name and identity. Instead of members earning generic points or USDC, they earn your token: Lash Coins, Brew Bucks, Bloom Points — whatever fits your brand.
What is a Branded Token?
A branded token is a custom ERC-20 token deployed on the Polygon blockchain under your business name. It functions like loyalty points — members earn them, hold them, and redeem them — but it lives on the blockchain rather than in a private database.
This means members can see their balance in any crypto wallet, the token supply is transparent and verifiable, and — if you choose — the token can eventually be traded or used across a network of participating merchants.
Branded Token vs USDC Payout — What's the Difference?
| USDC Payout | Branded Token | |
|---|---|---|
| Value | $1.00 per USDC, always | You define the redemption value |
| Brand presence | Generic — says "USDC" | Your name on every token |
| Member wallet visibility | Shows as USDC | Shows as your token name |
| Cash out? | Yes — members can convert to dollars | Only if you allow it / build exchanges |
| Cost to issue | You pre-fund USDC pool | Minting costs minimal MATIC gas |
| Supply control | N/A — you spend real dollars | You control total supply |
| Use case | Straightforward cash-equivalent reward | Brand building + ecosystem play |
Why Branded Tokens Matter for Your Business
Your Name in Every Wallet
When a member opens MetaMask or Coinbase Wallet, they see Lash Coins: 250 — not generic points in a closed app. Your brand lives in their wallet alongside Bitcoin and Ethereum. That visibility is a persistent marketing impression that no traditional loyalty program can match.
You Control the Value
Unlike USDC (which is always $1), you set what your token is worth. 100 Brew Bucks might equal a free pint, or $10 off a retail purchase, or early access to a product release. You can adjust redemption rates, create seasonal promotions, or offer bonus multipliers without changing the underlying token.
Network Effects Over Time
If multiple businesses in a neighborhood or category use PerkProof tokens, members could eventually earn tokens at one location and spend them at another — creating a shared loyalty ecosystem. This is the long-term strategic value of a blockchain-based token vs. a proprietary points database.
Fraud-Proof and Transparent
Every token issuance and redemption is recorded on Polygon. You can verify total supply, track circulation, and audit redemptions at any time — publicly, without relying on PerkProof's servers.
Which Businesses Benefit Most?
- Restaurants and cafes with a strong local identity — “Cafe Bucks” or “Roast Points” reinforce brand personality with every transaction
- Boutique retail — branded tokens give independent retailers a loyalty tool that competes with large chain programs on both technology and brand impression
- Salons and spas — “Glow Tokens” or “Lash Coins” create a premium feel that reinforces the upscale positioning of the business
- Breweries and bars — “Tap Tokens” or “Brew Bucks” align perfectly with craft beverage culture and collector mentality
- Fitness studios — gamified “Flex Points” or “Rep Tokens” appeal to the achievement-driven gym demographic
- Multi-location or franchise businesses — one token works across all locations, creating a unified brand experience
How to Set Up Your Branded Token
- Choose your token name and symbol — e.g., “Lash Coins” with symbol “LASH”. This is what appears in members' wallets.
- Set your total supply — how many tokens to mint in total. This can be fixed (deflationary, like Bitcoin) or you can set it to unlimited for ongoing issuance.
- Define earning rules — how many tokens per dollar spent, bonus events, multipliers.
- Define redemption rules — what each token is worth in your store. You can change this at any time from your dashboard.
- Deploy — PerkProof deploys the token contract to Polygon. This takes about 30 seconds and costs a minimal MATIC gas fee (<$0.10).
- Members start earning — on their next QR scan, members receive your branded token instead of generic points.
Frequently Asked Questions
Can members sell or trade my branded token?
By default, no — tokens are earned through PerkProof and redeemed at your business. If you want to enable secondary trading on a decentralized exchange, that's a custom integration — contact us to discuss.
What happens if I change the redemption value?
The token itself doesn't change — it's just a counter on the blockchain. Only the redemption rate in your dashboard changes. Members with existing balances are affected by the new rate on their next redemption.
Can I switch from USDC payouts to a branded token?
Yes. Upgrading to Growth unlocks both features. You can run USDC payouts and a branded token simultaneously — different milestones can trigger different reward types.
Is the token publicly visible on the blockchain?
Yes. Anyone can view the token contract and transaction history on Polygonscan. The token supply, holder addresses, and transfer history are public. Individual member names are not associated with wallet addresses unless a member links their identity publicly.